Asics Debuts 3D Printed Sockliners at Personalization Studio in Paris – Footwear Information
Asics is doubling down on personalization with the launch of a brand new service.
In response to the athletic model, it has partnered with French tech firm Dassault Systèmes to open a studio in Paris to check a brand new service offering on-demand sockliners customized for particular person foot form.
Dubbed the “Asics Personalization Studio,” the corporate described the activation as an “ultra-compact manufacturing facility.” On the studio, Asics stated it’ll use Dassault Systèmes’ modeling and simulation know-how to design the form of sockliners primarily based on particular person foot form knowledge modeled and simulated on the tech firm’s 3DExperience platform.
Superior 3D printing know-how is then used to create the sockliner, a thick lattice construction comprised of a extremely versatile materials layered to supply breathability and softness. The precise stage of softness may be assorted for any a part of the foot, which aids bodily restoration by decreasing pressure, whereas additionally enhancing efficiency.
Asics famous that it plans to hold out operational exams and monitor person satisfaction as a part of a trial run for a wider industrial launch. In 2025, the Asics Personalization Studio might be transferred to Japan for additional testing and, sooner or later, the corporate will think about making use of the know-how to different footwear merchandise in addition to sockliners.
“We’re delighted to collaborate with Dassault Systèmes on the Asics Personalization Studio,” Mitsuyuki Tominaga, president, chief working officer and consultant director of Asics, stated in a press release. “Our partnership leverages the superior know-how and experience of two industry-leading corporations to supply optimum worth to every buyer, serving to them dwell more healthy, happier lives with merchandise that reply to their particular person wants.”
Pascal Daloz, chief government officer of Dassault Systèmes, added that this new tie-up displays the 2 firm’s “dedication to improvements” that enhance well being. “Our partnership displays this by demonstrating a holistic method to manufacturing that prioritizes the patron expertise,” Daloz stated. “It additionally reveals how the digital world is catalyzing the twenty first century economic system. By their basis in science, our digital twins allow {industry} to not solely enhance the efficiency and the expertise of merchandise however to advance extra sustainable enterprise fashions.”
This isn’t the primary time Asics has used 3D printing know-how. In August, the corporate teamed up with 3D printing firm LuxCreo on the second technology of its ActiBreeze hybrid sandal. In response to the athletic firm, the revamped efficiency slide featured a 3D-printed elastic footbed.
The brand new studio additionally comes one month after Asics showcased a handful of latest collaborations with Kith, Cecilie Bahnsen, Doublet and extra at a pop-up area throughout Paris Trend Week Males’s.
